“You’ve made a choice that exempts you from the fashion industry when, in fact,you’re wearing the sweater that was selected for you by the people in this room from a pile of stuff”
– Miranda Priestly
This quote from the 2006 movie Devil wears Prada still captures truly the impact fashion has on our clothing choices. Still not sure ? A 5-minute research on your past year clothing choices and fashion trends should do the trick!
The availability of fashionable clothes at cheaper prices and increased purchasing power has lured us all into buying more, much more than we need, making
fashion one of the fastest moving industries in the world. Fast fashion is the fast paced movement of clothing from catwalks to retail stores to meet current market trends.1 Customers are drawn in by the affordability and trendiness of these clothes, discarding most thoughts of quality and durability.
How does fashion contribute to the environment ?
Negatively is an understatement one might begin to say. Fashion industry is the Largest polluter in the world, only coming second to the Oil industry. Let’s look at some statistics!
1.5 Trillion Litres: Water used/year
20% Industrial Water Pollution
23% Chemicals used
10% Worldwide Carbon Emission JUST 15% Recycled or Donated
Safe to say, that the fashion industry does more for the environment than good.
Join us, Global Eco Plastics, on our Fashion and Sustainability Edit, as we explore in-detail the different fabrics, their impact on the environment and discover sustainable innovations in those segments!